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My Professional Resume

I'm a marketing and sales professional with over seven years of experience managing projects, meeting tight deadlines, and exceeding KPIs and quotas.​

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My tech/software knowledge and skills:

  • SEMrush & Screaming Frog

  • GA4 (certified) & GSC

  • WordPress

  • HubSpot 

  • Salesforce

  • Mailchimp

  • Sprout

  • ClickUp

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Work History

Painted Prairie & Windler | Denver, CO

Account Manager

March 2025 - Present

  • These roles run concurrently, providing full-time support across both companies under one agency.

  • Monitors digital projects in ClickUp and develops and optimizes project management processes, ensuring the timely execution of initiatives and alignment with strategic goals.

  • Analyzes data to inform digital marketing and communication strategies, optimizing promotions that drive event attendance and increase foot traffic to builder sales centers.

  • Oversees website, app, and social media updates and content while facilitating communication between internal teams and external agencies to ensure brand consistency and timely delivery.
     

AOS Marketing & Copywriting | Denver, CO

July 2020 - March 2025

  • Client 1: Sage Age | SEO Contractor | Oct 2024-March 2025 
    • Optimized client websites and blogs for SEO and visibility using GSC, SEMrush, WordPress, and Screaming Frog, improving site health scores and driving higher organic traffic for senior living clients.

  • Client 2: Painted Prairie & Windler | Marketing Coordinator | May 2024-March 2025
    • Managed digital projects in ClickUp, optimized processes, analyzed data to enhance marketing strategies, and oversaw website, app, and social media updates while ensuring brand consistency and timely delivery.
    Client 3: The Molo Group | SEO Specialist & Copywriter | Jan 2024-April 2024 
    • Analyzed SEO data from SEMrush GSC to optimize website performance and improve organic rankings while crafting and proofing digital and print content for clients across various industries.

Freelancer/Contractor

Sunrise Senior Living | Denver, CO

Director of Sales & Marketing

  • Directed and executed strategic sales and marketing campaigns, both digital and offline, to strengthen brand awareness, exceed corporate objectives, and achieve senior living occupancy goals.

  • Cultivated and maintained strategic business partnerships with hospitals, rehabilitation centers, and clinics, increasing direct referrals by 25% while sourcing 20 new referral partners.

  • Analyzed KPIs and data in Power BI and Salesforce to optimize strategies, creating detailed reports for upper management, increasing community sales by 19%, and boosting lead contacts by 65%.

Aug 2022 - Feb 2023

Brookdale Senior Living | Denver, CO

Marketing Coordinator

Jan 2022 - Aug 2022

  • Executed targeted digital and offline marketing strategies to enhance brand awareness and promote special events, discounts, and company offerings.

  • Built and maintained clinical partnerships across healthcare settings, driving growth by understanding client needs and fostering long-term relationships.

  • Exceeded business development goals by securing 30 new referral partners and increasing direct lead referrals by 35%, utilizing CRM to optimize lead engagement and sales presentations.

TelTekSystems | Columbia, SC

Sales & Marketing Manager

Feb 2017 - June 2019

Sales & Marketing Coordinator 

  • Led and mentored a team of three to execute sales and marketing campaigns, ensuring clear, accurate communication of product offerings, service details, policies, and pricing to prospective business clients.

  • Leveraged HubSpot CRM and email campaigns to optimize lead management and engagement, resulting in a 20% increase in lead conversion rates and fostering long-term client partnerships.

  • Developed and implemented tailored sales strategies to effectively sell and upsell telecommunications products and services to new and existing clients, driving revenue growth.

Feb 2016 - Feb 2017

Education & Certifications

University of South Carolina | Columbia

BA in Journalism, Mass Communications, & Public Relations

Google Analytics 4 (GA4) Certification

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