SEO & Audits: Valerie W. Franco

Valerie W. Franco provides leadership coaching and change management services in Charlotte, NC. To keep her website healthy, content relevant, and digital rankings high, I performed monthly site audits through SEMrush and monitored her SEO keyword performance. During site audits, I would fix errors and essential issues causing the site health to decline, recommending and monitoring next steps with the web dev team for coding and technical web errors. As new site pages were added, I would partner with the web dev team to fix errors and optimize the pages. During keyword optimization, I would monitor the top-ranking keywords, how they appeared in SERPs, bounce rates, new user visits, and how our competition ranked for similar topics/keywords, using this to fuel Valerie's keyword strategy.