SEO & Audits: Bass Dentistry

Bass Dentistry provides comedic and family dental services in Gastonia, NC. To keep their website healthy, their content relevant, and their digital rankings high, I performed monthly site audits through SEMrush and monitored their SEO keyword performance. During site audits, I would fix errors and essential issues causing the site health to decline, recommending and monitoring next steps with the web dev team for coding and technical web errors. As new site pages were added, I would partner with the web dev team to fix errors and optimize the pages. During keyword optimization, I would monitor the top-ranking keywords, how they appeared in SERPs, bounce rates, new user visits, and how our competition ranked for similar topics/keywords, using this to fuel Bass's keyword strategy.