Email Marketing: The Molo Group

The Molo Group, a full-scale digital marketing agency operating in Charlotte, NC, and Denver, CO, needed copy for its email marketing outreach efforts to clients. I crafted copy specific to B2B email marketing, business development, and outreach, utilizing HubSpot's email drip campaign and workflow tools. They requested that the emails be captivating but not clickbaity, with an element of human-centric design that reflects their marketing and web design services. The copy I wrote for their email campaigns increased openings and CTR, driving their lead-generation efforts and forming strategic client partnerships.